Creating engaging Facebook and Instagram ad campaigns often requires high-quality video content to capture the attention of your target audience. However, sourcing this content can be a challenge, especially when you’re on a tight budget, or if you’re working remotely for a client who doesn’t have the budget.
Fortunately, there are several free stock video websites that offer a wealth of resources to help you create captivating ads without breaking the bank.
In this blog post, we’ll explore 8 of the best free stock video websites perfect for social media ad campaigns including Meta, TikTok and YouTube.
Before we do get stuck in, please be sure to read each platform’s usage policy as you may be required to pay a licence fee to use their video footage for commercial purposes.
Also, be sure to use the Orientation filter to discover Vertical (or Portrait) formatted videos as these are best suited to social media. After all, 99% of social media users are on a mobile device.
1. Pexels
Pexels is a favorite among digital marketers for its vast collection of free stock videos and photos. The platform offers high-quality, royalty-free videos that are perfect for social media ads. What sets Pexels apart is its easy-to-navigate interface and the ability to search for videos based on specific themes or moods.
✅ Pexels has an Orientation filter.
2. Pixabay
Pixabay is another treasure trove of free stock videos, photos, and music. With an extensive library that spans various categories, Pixabay is a go-to resource for finding the perfect clip for your social media campaigns. All content on Pixabay is released under Creative Commons, making it safe to use without asking for permission or giving credit to the artist.
✅ Pixabay has an Orientation filter.
3. Videvo
Videvo offers thousands of free stock videos and motion graphics contributed by a community of users. The quality of videos on Videvo ranges from HD to 4K, ensuring you find something that enhances your social media ads. While most videos are free, Videvo also offers premium clips for those looking for something extra special.
❌ Videvo doesn’t appear to have a orientation filter.
4. Videezy
Videezy is an ok resource for finding free HD stock videos and drone footage. The site is regularly updated with new content, making it easy to find fresh and relevant videos for your campaigns. Videezy’s videos are free to use, although some require attribution.
❌ Videezy doesn’t appear to have a orientation filter. It also appears to have quite a lot of banner ads and was slow to load, so we don’t recommend this one.
5. Coverr
Coverr stands out for its unique collection of beautiful, free stock videos that are perfect for website backgrounds and social media ads. The site adds seven new videos every Monday, ensuring a constant supply of new content to keep your ads looking fresh and engaging.
❌ Coverr doesn’t appear to have a orientation filter.
6. Mixkit
Mixkit, by Envato Elements, offers a curated collection of free stock videos, music, and Premiere Pro templates. What makes Mixkit exceptional is the quality of its videos, which are artfully crafted and perfect for creating high-impact social media ads. All content on Mixkit is free to use, even for commercial purposes, without attribution.
✅ Mixkit has an Orientation filter so you can find vertical videos.
7. Dareful
Dareful is where you can find high-quality, 4K stock videos that are completely free to use. The site focuses on providing stunning, dare-to-be-different footage that can make your social media ads stand out. All videos on Dareful are available under a Creative Commons license.
❌ Dareful doesn’t appear to have a orientation filter.
8. Mazwai
Mazwai is a great source for finding artistic and abstract stock videos. The site handpicks each video to ensure high quality and uniqueness. While Mazwai’s collection is smaller than some of the other sites on this list, the quality and artistic flair of its videos make it a valuable resource.
❌ Mazwai doesn’t appear to have a orientation filter.
In Closing…
Video content is king, especially when it comes to social media advertising. The resources listed above will help you discover free stock videos, however, if you want high quality vertical (portrait) style videos, you might be better off going for a paid option. Most of these resources offer paid options.
Remember, while these resources are free, it’s always good practice to check the licensing on each video to ensure you’re using them within their guidelines.
Luke is the founder of LeadSync and, as a Digital Marketer, has been helping businesses run lead generation campaigns since 2016.