Category: Facebook Ads

Check out our articles on how to run and optimise your Facebook ad campaigns for the best return on ad spend.

How to Leverage Custom Audiences in Meta Ads for Lead Generation

In an era dominated by digital marketing, Meta Ads — covering Facebook and Instagram — are pillars in the digital advertising landscape. As businesses of all sizes aim to get the most out of their ad spend, leveraging advanced features like Custom Audiences becomes increasingly crucial. This post aims to provide you with an in-depth… Continue reading How to Leverage Custom Audiences in Meta Ads for Lead Generation

Benefits of Integrating Facebook Lead Ads with Email, SMS, and CRMs

You know what’s awesome? When a group of superheroes work together to form an unstoppable alliance. When you link Facebook lead ads with your email, SMS, customer relationship management (CRM) systems, and marketing funnels, the same kind of magic happens. It’s akin to giving your marketing efforts a much-needed turbo boost!  By integrating these technologies,… Continue reading Benefits of Integrating Facebook Lead Ads with Email, SMS, and CRMs

Facebook Lead Ads: When to Use Instant Forms Instead of a Website Form

Meta Description: Dive into the key differences between instant forms and website conversions. Learn when you should use each and how to set them up effectively.  The Meta advertising platform is an indispensable tool for reaching your target audience and hitting your sales goals. So much so that a whopping 90% of marketers say that… Continue reading Facebook Lead Ads: When to Use Instant Forms Instead of a Website Form

How the Facebook Book Now Feature Works

The Facebook Book Now Tool (or Appointment Bookings feature) could be a handy tool for accepting bookings online (via Facebook). It can be used both for remote consulting and in-person appointments such as hair salons. This video gives you a quick introduction into how to Facebook Appointment Bookings work and how to set them up.… Continue reading How the Facebook Book Now Feature Works

The Complete Facebook Ads Interest Targeting List

If you’re anything like I was when I first started out creating Facebook ads campaigns, you’re probably overwhelmed by the massive array of targeting options available. Truth be told, I still get overwhelmed, which is why I created this Facebook Audience Targeting Guide. It includes a list of almost all the interests, demographics and behaviour… Continue reading The Complete Facebook Ads Interest Targeting List

Using Video Testimonials For Better Facebook Ad Results

With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results

12 Secrets to Targeting The Rich via Facebook & Instagram Ads

The other day I was chatting to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her Facebook ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services like real estate… Continue reading 12 Secrets to Targeting The Rich via Facebook & Instagram Ads

Automotive Sales Lead Generation with Facebook Lead Ads

If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads