How Apple’s iOS 14 Affects Facebook Lead Ads

With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads

10 Industry Examples of Facebook Lead Ads

You may be wondering if Facebook lead ads can be used to help drive leads and sales in your business. This article aims to help answer that question by providing Facebook Lead Ad examples from 10 different industries. With over 2000 Business Pages using LeadSync for Facebook Lead Ad notifications, we have a reasonably large… Continue reading 10 Industry Examples of Facebook Lead Ads

The Easy Way to Create Facebook & Instagram Ad templates with Canva

When it comes to creating images for Facebook and Instagram ads, those of us who are more left-brain than right-brain tend to struggle. If you’re running a lean start-up or small business, then like many of us, you want to save a few dollars on graphic designers and expensive software by designing your own Facebook… Continue reading The Easy Way to Create Facebook & Instagram Ad templates with Canva

11 ways to improve your Facebook Lead Ad campaign performance

Are you struggling to generate positive ROI with your Facebook Lead Ads? You’re not alone. On the odd occasion when a LeadSync customer cancels an account (I know, hard to believe right?), we ask them why. Of the folks who respond, 50% say that they’re no longer using Lead Ads on Facebook because they’re not… Continue reading 11 ways to improve your Facebook Lead Ad campaign performance

How to create conditional answers for Facebook Lead Ad forms

Are you actively trying to grow your email list?  Facebook lead ads are an excellent tool to accumulate individuals’ email addresses. If this is your first Facebook Lead Ad, you should check out How to Create Your First Facebook Lead Ad Campaign. Lead ad forms are amplified with a conditional answers feature.  What is a… Continue reading How to create conditional answers for Facebook Lead Ad forms

How to Turn Quality Content into Lead Generation Opportunities

As business owners and/or content writers, we all know that writing quality blog posts is an investment in the future. We hope that one day the Google search God(s) will shine upon us and rank our posts, and just as importantly, we hope our content will be appealing to our target audience when posted to… Continue reading How to Turn Quality Content into Lead Generation Opportunities

Beware the Facebook Audience Network in Traffic Campaigns

Recently, while running a Facebook Ad campaign optimised for traffic, I noticed the campaign was generating clicks at a reasonably low Cost Per Click. Awesome Start! Or so I thought… Digging deeper into the result, I broke the Facebook ads report down by Placement to see which placements were contributing the clicks. Low and behold,… Continue reading Beware the Facebook Audience Network in Traffic Campaigns