How to Generate Leads for Your Digital Marketing Agency

Lead generation is all about filling your sales funnel with high-quality prospects. This is why businesses usually focus on lead volume during a lead generation campaign. But when it comes to digital agency lead generation, it’s a whole different story.

Digital agency lead generation is all about acquiring quality prospects at a faster rate. The goal here is to generate leads that will ultimately become your clients. So, your digital marketing agency needs an effective B2B lead generation strategy.

We have rounded up the most effective lead generation channels you should invest in. You should use these channels to reach potential prospects and keep your lead bucket full.

Get Started with Content Marketing

Content marketing is one of the most effective ways to generate leads. About 91% of B2B marketers spread the word about their companies through content marketing. However, this is a time-taking process that requires effort on your part.

You’ll need quality content that your prospects need and love to read. This includes publishing articles written by subject specialists and experts on hot topics. You can also publish blogs to address the pain points of your potential clients. Most marketers post detailed guides or share tips and tricks to educate their prospects.

But keep in mind that there’s no use in creating content if your clients cannot find it. So, you’ll have to market it using online marketing methods. This includes optimizing your content for search engines and sharing it on social platforms.

Search engine optimization (SEO) can help you generate high-quality leads online. So, don’t forget to optimize your content and website pages.

Optimize for Local SEO

For small agencies, no strategy is as effective as local SEO. This is a digital agency lead generation approach that you can use to target local clients. Many marketers find it an effective tactic for finding potential prospects in the surrounding community.

Local SEO not only adds authenticity to your business but also offers a higher ROI. The best part is that you’ll be able to show your digital agency when people will be searching for services like yours. As a result, you’ll be able to generate high-quality leads.

This includes creating a Google Business Profile and positioning your digital agency on Google Maps. People prefer to hire an agency which is closer to their location and has good reviews. So, don’t forget to ask your previous clients to leave reviews on your profile.

Run PPC Ads

Pay-per-click (PPC) ads are one of the most effective ways to generate leads for digital services. This is a strategy where you pay search engines like Google and Bing to display ads. In return, you get to reach new prospects who are looking for similar services.

If you are considering options, we recommend you go with Google Ads. The platform allows businesses to promote their services in a cost-effective way. You can narrow down the targeted audience based on their previous searches and demography to show your ads.

However, there are some factors that you must consider before running PPC ads. You should spend time on keyword research and your ad copy. Select keywords that fulfil the search intent and craft a compelling copy to engage the right prospects.

Above all, make sure your landing/services page is optimized for running a campaign. PPC ads cost every click, and you’ll end up burning money if you don’t have a planned strategy.

Create Facebook Lead Ads

Facebook is a great platform for both B2C and B2B marketing. But the best way to generate leads through this social media platform is through Facebook Ads. This is a great tactic to target a specific audience.

You can display ads to those who have searched for similar services. Through Facebook ads, you can also retarget the audience who has recently visited your page. 

What’s more interesting is that you can also spy on your competitors’ Facebook ads. This will allow you to explore competitors’ ads and their marketing strategies. You will then be able to craft better ads with compelling copy and interactive images. 

But that’s not all, you can also follow up on Facebook leads instantly with email autoresponders.

Use LinkedIn Lead Gen Forms

This is arguably one of the best social platforms for B2B marketing. In fact, LinkedIn is often referred to as “Facebook for professionals.” So, if you want to generate quality leads, this is the right platform for you.

According to the platform, its audience has twice the buying power of the average web audience, and four out of five LinkedIn users drive business decisions.

You can search and reach out to these prospects individually. But LinkedIn lead generation is the quick way to pitch your services to qualified prospects. LinkedIn Forms offers a seamless user experience, and when people click your ads, they autofill the user’s contact details.

Run Twitter Lead Generation Campaigns

Twitter is another social media platform that you can use for digital agency lead generation. You can run a lead generation campaign using Twitter Analytics. Using the metrics, you can target decision-makers to pitch your services.

Create Quality Lead Magnets

In case you don’t know, a lead magnet is a marketing term. It is used for items (sometimes services) that businesses give away for free to collect contact details. Some of the most popular lead magnets that marketers use are: 

• Webinars
• Ebooks
• White Papers / Research papers
• Templates
• Training videos

According to Statista, webinars are the most effective lead magnets. 

However, you should use lead magnets after considering your target audience. You should offer valuable assets to your audience that either offer them something or solve their problems. And don’t forget to link your offer with the lead generation form.

Make sure the lead generation form that you are using is user-friendly. Also, keep it short and try to get essential information like names, email addresses, and company names or industries.

Email Marketing

Believe it or not, email marketing is still one of the most effective lead generation channels. This is the oldest and most cost-effective way for digital agency lead generation. For every $1 spent, you can potentially earn $44 through email marketing.

If you have made email lists using magnet leads, it’s time to nurture leads. In any case, never buy email lists because it’s illegal in many countries. Plus, most emails sent to such addresses will be marked as spam.

The next thing you should do is craft a catchy yet concise email with an irresistible offer. You need to be precise while writing an email copy because it should be neither too long nor too short. Also, pay attention to your email design and ensure it looks professional.

We recommend you use an engaging subject line that draws users’ attention. And don’t forget to add a powerful call-to-action (CTA) button that urges readers to take action.

Create Videos for YouTube

Video marketing is on the rise and is proving an effective lead generation medium. Today, about 86% of marketers are using videos to generate leads for their businesses. And the best platform to do video marketing right now is YouTube.

So, if you haven’t used this platform to generate leads, you are missing the gravy boat. But there are some factors that you must consider before you start producing videos. Instead of posting videos randomly, we recommend you make a proper strategy.

You should produce videos on topics that the audience wants to know about. Always think about the user’s intent and try addressing their pain points. Offer solutions to the audience’s problems and share tips that really offer value to your viewers.

Automate Your Lead Generation Process

There isn’t a marketer who is not familiar with the terms artificial intelligence (AI) and automation. And when we talk about marketing automation, we mean a system that can work on its own.

There are software and AI tools available in the market that one can use for lead generation. Such software can build prospect lists on its own once the variables are set. The best part is that you can synchronize these automated marketing tools with your CRM. They also have the ability to pitch services to these potential clients.

Don’t Ignore Influencers and Referrals

Influencer marketing is considered exceptionally good for B2C marketing but it can also offer great results for B2B marketing. However, the trick is to find the right influencer for your digital marketing agency.

Industry experts such as social media experts, SEO specialists, and content marketers are ideal picks. These are the persons that can help you with digital agency lead generation. All you have to do is identify individuals who are considered experts and have strong followership.

Referral marketing is another great way to generate leads for your digital agency. We recommend you set up a referral program and clearly mention your policy. Offer free add-ons, limited-time services, or discounts to promote your referral program.

Takeaways

Digital agency lead generation is a complex process and requires an effective strategy. The above-mentioned tactics can help you draw passive lead generation for your business. However, instead of relying on one approach, we recommend you incorporate all these strategies to generate more leads.