If you’re anything like I was when I first started out creating Facebook ads campaigns, you’re probably overwhelmed by the massive array of targeting options available. Truth be told, I still get overwhelmed, which is why I created this Facebook Audience Targeting Guide. It includes a list of almost all the interests, demographics and behaviour… Continue reading The Complete Facebook Ads Interest Targeting List
Using Video Testimonials For Better Facebook Ad Results
With commerce moving more online and companies wanting to stay competitive, advertisers need to up their game when it comes to ad content. One effective way to do this is by using customer video testimonials as part of you Facebook lead ad campaigns. Video is now the most popular format on social media. Featuring one of your… Continue reading Using Video Testimonials For Better Facebook Ad Results
Mailchimp Facebook Conversion API Tracking
Since the release of iOS 14 and its impact on how Facebook receives and processes conversion, Facebook has been recommending the use of its Conversion API for tracking conversions as opposed to relying on the Facebook Pixel. This article will show you how to send a Facebook Conversion API event (such as Lead or Purchase)… Continue reading Mailchimp Facebook Conversion API Tracking
Generating Home Loan Leads via Instagram Lead Ads
While browsing my Instagram feed recently, I came across a lead ad advertising a home loan from Macquarie Bank. Given that the lead ad format still seems to be underutilized by many businesses, I thought I’d record the experience to highlight how powerful lead ads are. Here’s a quick 40 second video illustrating how lead… Continue reading Generating Home Loan Leads via Instagram Lead Ads
12 Secrets to Targeting The Rich via Facebook & Instagram Ads
The other day I was chatting to one of our LeadSync customers, she was trying to target high net-worth individuals with one of her Facebook ad campaigns. High net-worth individuals is really just a fancy way of saying “rich people”; the folks with the means to purchase high cost products or services like real estate… Continue reading 12 Secrets to Targeting The Rich via Facebook & Instagram Ads
Sending Facebook Leads to Campaigner Lists
Campaigner is a marketing automation tool that for sending email and SMS campaigns. It has a powerful WYSIWYG workflow editor and is reasonably priced compared to other similar tools. Campaigner integrates with Shopify and Magento which also makes it a powerful tool for ecommerce campaigns. If you’re using Facebook lead ads for lead generations and… Continue reading Sending Facebook Leads to Campaigner Lists
Automotive Sales Lead Generation with Facebook Lead Ads
If you need a place to find potential customers for your new or used car dealership, you’ve probably already thought about and maybe even discounted using Facebook lead ads. If you have discounted using Facebook lead ads, you may want to give it a second look. That’s because Facebook’s most potent marketing weapon is one… Continue reading Automotive Sales Lead Generation with Facebook Lead Ads
How Apple’s iOS 14 Affects Facebook Lead Ads
With Facebook advertisers worried about the affect the recent iOS updates will have, Facebook Lead ads are still a powerful way of generating leads, but your retargeting campaigns won’t be as effective. Here’s the good news and the not so good news, given the iOS 14 privacy update: The Good News Facebook Lead Ads are… Continue reading How Apple’s iOS 14 Affects Facebook Lead Ads
10 Industry Examples of Facebook Lead Ads
You may be wondering if Facebook lead ads can be used to help drive leads and sales in your business. This article aims to help answer that question by providing Facebook Lead Ad examples from 10 different industries. With over 2000 Business Pages using LeadSync for Facebook Lead Ad notifications, we have a reasonably large… Continue reading 10 Industry Examples of Facebook Lead Ads
Optimising Lead Ads for Instagram
Facebook & Instagram lead ads are a powerful way of generating a hot list of prospects for your business, but there are some differences between the two platforms that you should be aware of. This article explains the differences between Facebook lead ads and creating lead ads for Instagram. You’ll learn where your ads can… Continue reading Optimising Lead Ads for Instagram