5 powerful WordPress Lead Generation Plugins to Win More Customers and Drive Sales

Looking for a WordPress lead generation plugin for your website to gain customers, increase sales and drive business growth? With WordPress being the world’s largest and most trusted open-source platform, it makes sense to research the best available plugins so you’re getting the most out of your site. Whether you’re just starting out in WordPress or you’re an expert in web design and development, there are a plethora of plugins to choose from with new ones being released constantly. While it is indeed nice to be spoilt for choice, the process of finding the right WordPress lead generation plugin can be quite daunting considering the insurmountable information to sift through.

As you are probably already aware, a beautifully designed website is only just the beginning of your sales and marketing efforts. Central to growing your customer base and driving revenue is the process of lead generation. Setting up web pages, adding content, designing the structure and implementing an SEO strategy are all beneficial to getting traffic to your website. But how do you actually generate leads? Essentially, your website should be a well-oiled machine that draws in traffic, converts them to a lead, which then translates into a customer.

Importantly, if you are investing money into online advertising, whether it be Facebook, Instagram, LinkedIn, TikTok and even Google Pay Per Click, there is simply no point in having a website to capture your leads if the website has not been set up properly with a WordPress lead generation plugin. This is exactly why we have penned this article, where we will outline the most effective plugins in 2023 for WordPress lead generation, including WordPress lead generation themes and WordPress lead generation forms.

WPForms

WPForms is probably the largest and most widely used WordPress lead generation plugin with over five million installs worldwide. It is particularly helpful for everyday people who don’t know how to code or have time to write code.

With a drag-and-drop builder to create and customise forms and a library of templates to work from, you can generate leads from your website without having to write a single line of code. If you are working with a web developer or have advance coding skills, you can adapt the styling and functionality of your forms using HTML blocks and CSS.

The most common forms created in WPForms are:

• Contact – for leads to make enquiries about your product or service
• Subscribe – when you want to collect emails and ‘nurture’ your database by sending them news, offers and campaigns
• Payment – to collect payments via PayPal, Stripe and Square
• Registration – should you want visitors to make a booking for a video call, virtual tour or a face-to-face meeting

Other features worth noting is its responsive design, which works not just on desktop sites but also on tablets and mobile. WPForms can be set up with conditional logic and it also integrates with other CRM platforms such as HubSpot, Mailchimp, Salesforce and Drip.

Pricing starts from US$49.50 per year and increases over several tiers to US$299.50 per year for enterprise clients. With full flexibility and no lock-in period or contract, you can change your plan or cancel at any time. And, unlike most WordPress plugins on the market, WPForms offer a 14-day money back guarantee where a 100% refund will be returned if you are not happy with the plugin.

SeedProd

With drag-and-drop website themes now the gold standard for WordPress content management, SeedProd is a popular choice for people who want a powerful yet user-friendly platform for WordPress lead generation forms.

Using pre-built themes and landing page templates, you can easily set up and customise landing pages for lead generation as well as contact forms and opt-in forms. To acquire higher quality leads and protect your landing pages from spam, bots and fraudulent submissions, SeedProd forms feature ReCAPTCHA so you’re getting genuine prospects to your website.

SeedProd also allows connectivity with third party email marketing platforms such as MailChimp, Constant Contact, MailerLite and more, should you need lead submission notifications and want to send auto-replies. If you don’t use an alternative platform for generating leads and growing subscribers, SeedProd is just as effective for capturing leads as a standalone plugin, which is particularly beneficial when you’re driving traffic from a paid advertising campaign to a specific landing page.

If you have WooCommerce, SeedProd and your shop can connect seamlessly without slowing down your site, which some poorly designed plugins are notorious for, where you also risk being penalised by Google for having a slower, buggier site.

SeedProd costs start at US$79 and goes up to $599 per year. While it might seem on the pricey side for a WordPress lead generation plugin, keep in mind you’re also getting a complete website builder to essentially replace your existing theme with all the bells and whistles for a fast and responsive site.

Hustle

Brought out by developers WPMU DEV and garnering a 4.9-star average rating, Hustle is a WordPress lead generation plugin that packs a punch. Not only can you design lead generation forms, but you can also create opt-ins, pop-ups and slide-ins for converting site traffic and building a mailing list.

What is unique about Hustle is it allows you to set up display advertising banners across different pages of your site, prompting visitors to follow specific call-to-actions based on smart triggers such as behaviour and conditions. For example, you can set up intelligent conditions for specific pages and posts by visitor device, browser, country, source of arrival, browser cookie and more. This means your contact and subscribe forms can be more intuitive and targeted, prompting higher quality leads.

Like most WordPress lead generation themes, Hustle integrates with the full host of email services including MailChimp, Constant Contact, HubSpot, MailerLite and iContact. Plus, the forms include Google ReCAPTCHA for spam protection with additional features to comply with GDPR and HIPAA.

Hustle offers a free trial for 7 days and costs US$7.50 per month thereafter with a 100% 30-day money back guarantee. Of course, the free version has limitations while the professional version allows you to create unlimited campaigns – plus gives you membership into their WPMU DEV plan with access to other pro plugins in the suite and 24/7 support.

MC4WP

Also known as Mailchimp for WordPress, MC4WP is handy for those who already use Mailchimp to collect and respond to enquiries generated from their website. If you have an existing database of subscribers and leads you’re nurturing, MC4WP is particularly useful for sending your WooCommerce orders to Mailchimp so you can see exactly what each subscriber purchased and attribute value to each subscriber. You can also track how much sales revenue your campaigns are generating.

By default, there are themes that come with the WordPress lead generation plugin, however, you have the option to use custom CSS to style your forms. Integrations to collect data of visitors from other existing forms on your website are available, such as Gravity Forms, Contact Form 7 and WooCommerce Checkout. Alternatively, you may want to consider a custom integration.

According to the developers, the MC4WP lead generation plugin is actively used on over 2 million WordPress sites, has over 40 million downloads and 98% of all users rate it 5 stars. MC4WP seems to be updated regularly, which is critical for your site, so it works with the latest version of WordPress.

The core plugin is free and covers basic features. Pricing starts from US$59 per year scaling up to US$149 per year. If you’re operating only one website, the base tier should be sufficient. However, if you are a web developer or creative agency, the Professional and Agency subscriptions are recommended to accommodate 3+ websites.

HubSpot

If you consider yourself a pro when it comes to sales and marketing customer relationship management (CRM), the HubSpot WordPress lead generation plugin will take your website from a series of static pages to a lead generating machine. Not only can you capture enquiries and engage with your website visitors via lead generation forms, but you can also centralise your contacts, tasks, emails and analytics all in one single platform.

HubSpot is every business owner’s dream as it drives efficiency and helps you grow your business at scale, reducing the manual work required when acquiring, nurturing and analysing leads. Not only is it easy to use, but no coding is necessary as the HubSpot plugin is built natively into WordPress. As your list grows bigger, you can use HubSpot to segment your lists and track the interaction every one of your contacts has had with your website making it a powerful analytic tool.

If you have existing WordPress lead generation forms such as Contact Form 7 or Gravity Forms, the HubSpot WordPress lead generation plugin will still connect to your site and pull the data into HubSpot. Or you can create your own forms directly in HubSpot using the drag-and-drop builder for embedded or pop-up forms, landing page forms, banners and slide-ins. The intuitive form builder in conjunction with the default contact, newsletter, support, download, event registration and coming soon templates makes the process of capturing leads easier and faster.

Being such a powerful CRM platform, you would expect HubSpot for WordPress to be costly. The plugin is in fact, free. However, you will need a HubSpot subscription. Depending on the features you need for contact management, email, automation and analytics, HubSpot paid plans start at AU$20 per month. HubSpot offers free tools for basic sales, marketing and CRM functions, which is a great starting option for testing out its capabilities.

A final word about WordPress lead generation plugins

As we have demonstrated, it is important for your success to ensure your website is not only getting traffic but also converting traffic into leads. Being a 24/7 shopfront that never switches off, your website is the greatest asset to your business when it comes to lead generation, growing your customer base and increasing revenue. Therefore, it goes without saying that WordPress lead generation plugins work well in combination with other digital marketing tools, such as ChatGPT, landing pages and lead magnets and email auto responders as well as ad design tools like Canva.

When deploying WordPress lead generation themes and finding a WordPress lead generation plugin, it is important the entire ‘digital eco-system’ is working in sync, so your advertising efforts and organic social media pages are pulling in traffic, your website is capturing and converting the traffic to leads and you’re utilising an email platform to nurture your leads from enquiries into paying customers. Then, you should be using your CRM to turn raving customers into evangelists, recommending your business to their network as the cycle for acquiring new business continues.

Be sure to prioritise building, balancing and optimising your overarching digital strategy to get the most return on investment so your website becomes a lead generating machine as your business grows and scales.